Recently, the incident of Huawei's inclusion in the industry list in the United States continued to ferment. Soon, Europe and Japan announced that they would no longer cooperate with Huawei and its related businesses. Has the expansion of domestic giants shook the world?
Domestic is not made domestically 20 years ago.
The reasons behind the trade war have touched the cake of the interests of the capital society. It can also be seen that the domestically-made cutting-edge enterprises represented by Huawei are occupying an increasingly important position in the international arena.
Relevant foreign institutions held a survey on overseas buyers. 220 professional buyers from major markets such as Asia Pacific, North America, Europe, Central and South America, the Middle East and Africa voted for 400 votes, expressing their attitudes and views on Chinese suppliers' development of their own brands.
The survey results show that more and more overseas buyers love the Chinese suppliers' own brands, and the brand positioning is in line with market demand is the most important reason for overseas buyers to purchase Chinese suppliers' own brands.
More than half of the overseas buyers surveyed have purchased products from Chinese suppliers' own brands. The results of this survey indicate that the products owned by Chinese suppliers are being favored by more and more overseas buyers.
This result also confirms from the side that the dream of upgrading from "Made in China" to "Made in China" is possible through professional and systematic efforts; this dream is not a goal in the air.
The development of ordinary small and medium-sized OEM enterprises in China must be the road to the rise of domestic brands.
Domestic road to change
These domestic OEM factories have accumulated mature technology and enjoy the latest design and concept of the industry, they can produce quite competitive products, they are both good and cheap.
The demand for product quality in developed societies is higher than the demand for brand value. When the added value of product quality is higher than the brand value, they are more inclined to choose the former.
The reason behind this is that the global correct brand concept has gradually been established, the system of various national industries has gradually improved, and good products need scientific management and marketing to support. The managers who are at the forefront have to explore the service concept and the relationship between business and consumption.
Suzhou is a large manufacturing base for the global elevator industry. In Suzhou, there are hundreds of elevator companies, large and small. Among them, there is such a company that has been silently taking the road of overseas export. For more than ten years, Da Mingfu elevator.
Suzhou Modern Fuji has always focused on precision manufacturing and technological innovation. From the initial production and sales of spare parts, to the OEM of the entire ladder, to the final brand of the market, Suzhou Modern Fuji has accumulated hundreds of dealers and thousands of users overseas.
In the international arena, the elevator industry has shown that leading enterprises continue to lead, and small brands have piled up the status of long tails. Chinese companies want to win in this war, they must constantly master the core technology and improve the quality of service.
Suzhou Modern Fuji has accumulated slowly from more than ten years ago. Now there are more than 200 patents. The elevator equipment produced involves many fields. The experience store direct operation and franchise mode is opened to expand brand awareness and improve service quality.
There are still a lot of fine Chinese products like Suzhou Modern Fuji, which are concentrated in overseas markets, all over the world. Domestic consumers are beginning to realize this, and gradually, enlightened consumers will also choose domestic brands.
I think that it has caused many ordinary consumers to sell these brands abroad, and the phenomenon that they are not known at home, the different consumption habits at home and abroad and the ability of enterprises to shape the brand account for important reasons.
The domestic future is a consumer market that emphasizes quality and brand accumulation. When the industry is converges by suppliers and industry chains, it depends on brand reputation, basic services and marketing models to break through the blockade.
Under this concept, Huawei is taking a two-pronged approach and prescribing the right medicine: trying to break through in Hong Kong, signing a 3000W US dollar order, and starting its own overseas journey.
Gradually occupy the developing country market with a cost-effective route, and at the same time develop terminal business, aiming at more direct consumers and strengthening the cognitive ability of the masses.
Continuously improve the ability of independent research and development, and return overseas to build a complete global network.
The same is true of the overseas tour of Suzhou Modern Fuji. At present, the villa ladders and commercial ladders produced by Suzhou Modern Fuji are favored by overseas consumers. They are both performance, cheap and durable, and they can also feel the strong new Chinese style.
The importance of the brand
The brand we are talking about is not just a brand in the traditional sense, but a complete set of branding operation routes, which is an interpretation of the company's own development mode.
By analyzing the data of individual businesses of most multinational companies, foreign marketing is nothing more than these elements:
Mode, product, price, channel
What kind of business model is used to effectively increase sales;
Create or upgrade products to meet the needs of users;
Customize reasonable prices to balance costs and profits;
Establish a perfect channel to shorten the distance between consumers.
Brand operations can be broadly divided into the following steps:
Create a brand, build a brand, operate a brand, and enjoy a bonus
Establish a brand system based on business and market needs;
Establish brand identity based on image;
Operational communication for brand promotion;
Finally, the products are promoted through the channel network, allowing consumers to accept and achieve goals.
In the next decade, Daming House will focus on brand building, and the foundation of brand building is a solid product. The two promote each other and promote together. At the same time, they also wish that these domestic brands that are brave overseas can get better and better!
Proud of home, Suzhou Modern Fuji home elevator.
